^ Farooqui, Maryam (11 November 2020).^ "Samantha Akkineni turns talk show host with Sam Jam Samantha".^ "Masti's Trailer is Filled with All Emotions".^ "Aha Upcoming Telugu Movies 2021 | Latest in Aha.Video App".^ Geetha Subramanyam Review: Geetha Subramanyam ticks all the required boxes for a feel-good series, retrieved 13 July 2021.
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"Regional OTTs - streaming ahead, full steam". "Telugu OTT Aha Is Another Feather In The Cap Of Language-specific Streaming Platforms". ^ "Allu Arjun to promote aha content".^ a b c "Allu Aravind enters digital space".^ "Aha! A new OTT channel to watch out for".^ "OTT platform aha launches 2.0 version".^ "Aha Turns One Year - a Surprise OTT Blockbuster!".Aha have acquired many films to be presented as aha original films. The following original films debuted on the service during the COVID-19 pandemic most films which had scheduled theatrical releases have been shifted to online release. Siva Ananth, Barath Neelakantan and Sarjun Aha has planning to offer over 50 original shows for the year 2021. Talk show Sam Jam with Samantha Akkineni as its host premiered on aha on 13 November 2020. For the first year, the scripted original content included 25 original shows. Masti's created by Krish debuted on 8 February 2020. The original scripted content which debuted on the service during the soft launch was Kotha Poradu, Shithappens and Geetha Subhramanyam 2020. The service began its operation by acquring digital rights of films such as Arjun Suravaram, Kaithi (Telugu dubbed version) and Choosi Choodangaane.
It is scheduled to launch on 10 September, coinciding with Vinayaka Chavithi. In August 2021, aha launched aha kids, a sub-brand focusing on children's programming. The platform has acquired one million subscribers within a year of its launch, and by July 2021, it has over 1.5-million paid subscribers and 40-million-plus users, catering predominantly to the markets of Andhra Pradesh and Telangana states. In November 2020, aha announced actor Allu Arjun as its brand ambassador. Market and expansion Īfter opting for a soft launch on 8 February 2020 an event named aha Preview was conducted where all the film makers who worked on ''aha Originals'' attended and presented their work. He then discussed the idea with his family, who encouraged him and which led to talks with Rameswar Rao Jupally, who joined as a partner in the venture. Soon he came up with the idea of starting a streaming platform for hosting solely Telugu content. Allu Aravind revealed that he was enamoured with the digital environment and developed a habit of binge-watching.
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